Item Placement

                                         (Photo courtesy of S. Balcomb)

Have you ever ran into the grocery store after three items and ended up leaving with bags and bags of groceries? I am a victim of this scenario almost every time I step foot into the grocery store. Sometimes I may even make a list of the certain few things that I need and still end up leaving with at least fifteen items. Almost 100% of the reasoning for this is because of the product placement of the items in the stores. The marketers are going to get you every way possible.

Have you ever payed attention to how the milk and eggs are normally located at the very back of the store? There is a reason for this! The reason being is that milk and eggs nine out of ten times are going to be at least one of the three things that are on your list. As you are on your merry little way to the back you will notice the Little Debbie cakes poking out there on the side rack. Who doesn’t need a Little Debbie cake, Right?! As you continue to make way to the milk there is also a twelve pack of Mt Dew “on special”. Of course, you only have like five Mt Dew’s left anyway, why not pick up a pack while it’s “on special”?!. It’s crazy how well they have this all worked out for us poor college kids to blow our whole check on one trip to the store going only after necessities.  

Linked here are a few tips to help you save while running into the grocery store after milk and eggs.